Maharashtra State Electricity Transmission Company Limited (MSETCL) has won an international award for setting a new benchmark in social accountability and effective public relations, the World Innovation and Change Management Institute said on Tuesday.
Dr Sanjeev Kumar, Chairman and Managing Director of MSETCL, said the company winning the PRO PR Globe Social Responsibility Communication Achievement Award marked a proud moment for Maharashtra’s entire public sector.
“This global recognition is a proud moment not only for MSETCL but also for Maharashtra’s entire public sector. The award is a reflection of our commitment to transparency, innovation and social responsibility in communication. Our public relations department has played a pivotal role in this achievement by embracing creativity, technology and artificial intelligence to strengthen our engagement with people. I am confident that the team will continue to set new benchmarks in effective and responsible communication, bringing further glory to MSETCL and our state,” Dr Kumar said in a statement.
The award will be presented to MSETCL at the PRO PR Roman Forum, an international conference to be held in Rome, on January 28, 2026. This year, 76 international judges from six continents evaluated the communication, social responsibility and public relations projects of various organisations and ranked MSETCL among the top three organisations in the world in the “social responsibility communication achievement” category.
The award has been given by the Croatia-based Apriori World Agency for the past 14 years. The agency is supported by the Public Relations and Communications Association (PRCA), the International Public Relations Association (IPRA), Chartered Institute of Public Relations (CIPR), and the International Communications Consultancy Organization (ICCO).
The prime objective of the award is to globally recognise and promote positive, transparent and innovative initiatives in the social, environmental and communication sectors.
