- Hondaseeksto increase safety awarenesstopositivelyinfluenceyoung driverbehavior
- Honda Safety Drivenaims toaddressthenearly one-third of annual traffic fatalities in the U.S. involving drivers under the age of 25
- Honda globalsafetygoal:zero traffic collision fatalities involving Honda motorcycles and automobiles by 2050
TORRANCE, Calif.,April 2,2026–American Honda Motor Co., Inc., today announcedthat more than one million students have taken part inits innovativeHonda Safety Drivenyoung driver safety initiativein partnership with Discovery Education.Withnearly one-third ofannual traffic fatalitiesin the U.S. involving drivers under the age of 25,themulti-yearsafety educationprogramis working toequipyoung driversacross the countrywiththeknowledge and skillsneeded to drivemoresafely.
Even as Honda engineers continue to advance vehicle design and performance, the company believes technology alone is not enough to achieveitschallenging goalofzero traffic collision fatalities involving Honda motorcycles and automobiles by 2050.TheHondasafety strategyis committed to further advancing safety for everyone sharing the roadthrough three domains:advancingtechnology, augmentingsafety awarenesseffortstoinfluencedriver behavior,and working with government,industryand community partnerstoimprovethe traffic safety ecosystem. In other words, Honda isseekingto achieve Safety for Everyone, with everyone.
“We are proud toachievethis important milestoneofone millionstudents with our safety-awareness programbut our real goal is zero – as in zero fatalities in traffic collisions involving our vehicles,” saidMJ Foxley, Safety Strategy leaderatAmericanHondaMotor Co., Inc. “Research consistently shows that human behavior is a key factor in the majority of traffic fatalitiesin the U.S.,andHonda Safety Drivenaims to buck that trend bytoimprovingyoung driver behaviorthrough innovative andfun educational experiences.”
Honda Safety Driven
TheHonda Safety Driveninitiative,in partnership withDiscovery Education,applies real-world Science, Technology Engineering, ArtsandMathematics(STEAM) conceptsto empower studentswithsafe driving skillsand encourageresponsible decision-making.The educational initiative launched in Oct. 2023 with a virtual field trip for students in grades 3-12, bringing them inside Honda’s one-of-a-kind Automotive Safety Research Facility in Raymond,Ohioand the Driving Simulation Laboratory at The Ohio State University. To date, this virtual field trip has reached more than250,000 students, and educators are expected to continue to use it each new school year as part of their evolving curriculum.
For thisthirdyear of theprogram, Honda launcheda video series calledHonda Safety in Action: From Racetrack to Roadway – It Takes All of Us, featuring IndyCardriverand Indy 500 winnerScott Dixonand champion motocross riders Jett and Hunter Lawrence of the Honda HRC Progressive racing team,demonstrating how racing at high speeds can inspire real-world safe riding and driving habits. The two-part video series explored safety for both four-wheel and two-wheel vehicles, includingbikes, e-bikes, scooters, and motorcycles, giving Hondaa new wayto interest and engage with students by translating elite racing insights into practical, everyday safety tips.
“Safetyisn’tjust about whata vehicle can do;it’sabout the choices people make. Our work with Honda meets students early, helping them understand how judgment, awareness, and behavior play a role in keeping themselves and others safe. Reaching one million students shows what’s possible when educationand industry work together with purpose,”said Catherine Dunlop, senior vice president of Corporate Partnerships at Discovery Education.
Honda Safety Drivenalsolaunchednew program elements in 2024,the second year of the program,withtwo safety education resources online and through Discovery Education’s network.This includedaninteractive crash test video game called “Crash Course” to entertain and educate students about the physics of a car crash and how different factors can affect the level of risk to passengers, anda digital lesson bundle called“Pedestrian Safety”thatteachesstudents about road safety for those not behind the wheel. An educator guide, presentation, family action plans, and accompanying e-bike and e-scooter safety student activity take the learning further.
Other Honda Safety Initiatives
Honda leads a variety of awareness and education initiatives towardsits safetygoal, including the Honda Safety Driven Program with Discovery Education, theHondaDriverCoachingAppandthree rider education centersin California, Georgia and Ohio.
Tofurtheradvance safety initiatives in the community, Honda and the Honda USA Foundation have contributedmore than $8 million to nonprofit organizations and schools over the pastfouryears, supporting programs that promotesafe driving practices, awareness and education both on and off the road. These programs include education,trainingand resources that supplement or go beyond traditional driver’s training courses or mandated state driver’s programs.
To access Honda Safety Driven resources, please visithondasafetydriven.discoveryeducation.com.
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Honda Commitment to Safety
Honda is committed to further advancing safety for everyone sharing the road, which is captured in the Honda global safety slogan “Safety for Everyone.” The company hasestablisheda global goal to achieve zero traffic collision fatalities involving Honda motorcycles and automobiles by 2050. To realize this challenging goal, technology alone is not enough, so Honda sees the path forward as pursuing Safety for Everyone…with everyone.
Honda isexpanding its focus beyond advanced safety and driver assistive technologies, to include efforts to augment safety awareness toinfluencerider and driver behavior and improve the traffic safety ecosystem by working with government,industryand community partners.
Hondaoperatestwo of the world’s most sophisticated crash-test facilities in Ohio and Japan, andis responsible fornumerouspioneering efforts in crashworthiness, collisioncompatibilityand pedestrian safety.
Advanced passive safety features include the proprietary Honda Advanced Compatibility Engineering™ (ACE™) body structure and next-generation driver and passenger front airbag technology, which are designed to providea high levelof collision protection for occupants. Advanced active safety and driver-assistive systems found in Honda Sensing® andAcuraWatch™ technologies, now on over 10 million on U.S. roads, are designed to reduce the frequency and severity of collisions while also serving as a technological and perceptual bridge to the more highly automated vehicles of the future.
Learn more athttps://www.honda.com/safety.
About Discovery Education
Discovery Education is a global education technology leader whose innovative solutions empower educators and progress student learning. Discovery Education’s solutions have served more than 100 million students globally, supporting effective teaching and learning in 45% of U.S. K-12 schools and in 100+ countries and territories. The company’s portfolio includes award-winning core and supplemental curriculum, high-quality standards-aligned content, and AI-enabled teaching and learning tools. Solutions span math, science, literacy, social studies, and career-connected learning, includinginstructionally-alignedcontent developed through one-of-a-kind partnerships with industry leaders to bring real-world relevance into every lesson. Learn more atwww.DiscoveryEducation.com.
Important Notice
Although the information included in this press release isaccurateas of the date of publication, this information is subject to change at any time without notice. American Honda Motor Co., Inc. assumes no responsibility for updating this information.
Contacts
Honda:Juliet Guerra,juliet@awapr.com
Discovery Education: Grace Maliska,gmaliska@discoveryed.com
