Gerardo Martino will be remembered as Mexico’s worst-performing head coach at the World Cup. ‘El Tori failed to make it past the group stage for the first time since 1978, scoring just two goals in three games. Despite the final result, the 60-year-old thinks Mexico had a reasonable result in Qatar.
“I played well in the three games of the group stage. But we improved with the last one [2022]We understand that we should have come second in our group, but the final result was not surprising. They tied for second place with Poland and lost to the winner. [Argentina] We beat Saudi Arabia,” Martino said in an interview. Radio 780 Paraguay.
Mexican football is a business
It’s no secret that Mexico is one of the highest-earning national teams during the World Cup cycle. Before the 2018 tournament, El Tri had a total of 12 sponsors, and four years later 20, including Adidas, Banorte, Coca-Cola, AT&T, Kavak, Bitso, Xiaomi, Sabritas, Gamesa, BeGo, Lala, and more. There was a sponsor of According to Havas Media Group, Corona, Visa, G500, Betcris, Izzi, LG, Draftea, ADO and Hyperice.
Sponsors are considered a premium given the revenue they bring to the national team during each cycle of the World CupAccording to reports, the Mexican federation receives between $100 million and $150 million a year from sponsors, with Adidas alone paying $80 million a year and other sponsors making between $20 million and $45 million. increase.
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In September 2022, before the World Cup started, Mexico was fourth in terms of the amount of replica jerseys sold worldwide with 1.6 million, surpassed only by Spain, Argentina and France. The rest of the money the federation receives comes from broadcasting rights (30%) and ticket sales (20%).according to Elle economistMexico will receive approximately $9 million for each friendly played in the United States under a new contract extension signed with Soccer United Marketing (SUM) until 2026.
That said, when Gerardo Martino accepted the Mexico job in 2019, he had no idea how much business the national team was.The business side is very clear. I’m not against it. But in my opinion, I’d like something more balanced.
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We understand what it takes for this to continue to grow, but football cannot be ruled out. We’re letting the sport die, so it’s not just about making money, but when it dies, the business side dies as well,” Martino added.
