This feature forms part of a new site line section dedicated to the world of airport and other travel-related outdoor advertising and communications. Martin Moody writesIt has the same name as the eponymous ezine we published from April 2019 until the pandemic halted much of the travel around the world.
With airport advertising departments gaining momentum and regaining speed and vigor, we are pleased to be resuming, initially in columnar format.All articles are available from the home page drop-down menu[その他の収益]is under[空港広告]Archived under.
Sightline restored. But as a column (for now), not as an eZine.
Nowhere else does the world of aviation and advertising come together like airports.
Given how airports serve the crossroads of humanity across geographies, cultures, religions and ages, advertising serves as a kind of Esperanto language for the world of travel and communication, a universal universality that speaks to the ever-moving population. language.
Digitization, which was seen as a threat to traditional airport advertising, has instead become a positive It has proven to be a game changer.
Airport companies (and other travel infrastructure operators) and their concessionaires are increasingly deploying the flexibility and targeting possibilities of thrilling digital communications.
We will have extensive coverage on this once again booming sector, with a surprise or two along the way. To borrow terms from both journalism and advertising, see this space.
* Send your Out of Home advertising and communication stories to . Martin@MoodyDavittReport.com
